top of page

ABOUT
US

Inside the box clothing orange diamond pattern

Inside The Box is a dream made into reality by our founder Alexander Pichushkin. Throughout his life he was told that he was too narrow minded, not ambitious enough and he needed to think outside the box to make it not only as a creative but in life in general.

So the idea of Inside The Box was created. Inside The Box was created for the people who like to think, feel and live simple. For the people who want to create their own path towards simplicity and enjoying the time they have with friends and family.

 

To think Inside The Box is not always bad. Sometimes it's the simple ideas that open a new path of opportunities or provide stability as they have been tested before. The important thing is to enjoy your journey while you can with freedom, friends and family.

inside the box clothing t-shirt with orange diamond pattern on the back

BEHIND
THE BOX

Our founder Alexander Pichushkin started the company ​with a premise to prove people wrong. 

Tired of being told that he was narrowminded, not ambitious enough and told to think outside the box, he came up with an idea. To create a community of simplicity, where people lived in and for the moment to create memories with friends and family and celebrate freedom. 

"Don't let anyone shoot you down! If you have a dream, go for it. You have what it takes to prove people wrong, you just need to have the right people around you and you will find your freedom!"

- Alexander Pichushkin

Inside The Box Clothing founder black and white image
Inside the box clothing orange icon logo
bottom of page